#165 Revolutionizing Entertainment In Hollywood & Beyond: Richard Rosser on AI's Role

 Hello again to a new episode of the CT O Show with Mammoth. And today I have something like really different. First time ever on the show, I have someone who's coming from actually the movie sector and I have with me Richard today joining me from the West Coast in in the us. Richard. Let I, I like the guest to reveal when I have like a surprise, I like them to reveal who are they and what they have work on.

So the stage is all yours. 

Fantastic. Well, hello everyone. Everyone. My name is Richard Rosser and I work. In, uh, the TV business, the movie business, well show business. I live in Los Angeles, California, and, uh, I've worked on TV shows including Grey's Anatomy, the MacGyver Reboot, if you all are, uh, are MacGyver fans, um, this is Us, which was, uh, a big hit on NBC here in the States and, uh, 24, I don't know if anyone watched 24 back in the, uh, in the 2001 to 2010 era, but it was this zeitgeist show with Keefer Sutherland as Jack Bauer.

And, uh, it was, uh, it was a pretty high intensity show. We were blowing something up every week or rolling a car. And, uh, so I'm, uh, I, I work as what's called a first assistant director. I'm neither an assistant or a director. I'm the chief. Organizer, the chief logistician, when it comes to a TV show, once we get a script, I break the script down into all of its thousand of elements.

Props, wardrobe, background, players, stunts, affects everything. And then I usher that through the production process, and I'm the one who figures out how we're going to shove the 10 pounds of. Poop in the four pound bag and, uh, and make an episode of TV in eight days. So, uh, that's a little bit about me, um, meme.

Yeah, that's great. Fantastic. Richard, like, you know, and this, it's a honor like to speak to someone who's behind all these great shows, which are, are they hit here by the way? On in Dubai and in the whole Middle East area? There are like huge fans, I would say, of these shows. The thing that, you know, caught my eyes, the first thing when I was preparing for this episode is like you have.

Authored recently a book called Chad g pt, simplified non-tech beginners guide. What you know, triggered you to write this book actually. 

Well, so from my years of working in the entertainment business, I'm a storyteller. I. I'm, you know, I'm, I'm fairly technically minded, but that's not, that's not where I go to, I don't go to tech.

Right? When I start thinking about something, I think about the story behind it, and so I. As, as I've, uh, and, and, and just to give you an update, uh, I'm between shows right now. Mm-hmm. And so what I do is I go out and I work with entrepreneurs and businesses, and I work at, uh, colleges and I, and I do workshops, seminars, programs.

And I've created curricula for, for colleges and community colleges here in the United States for programs that teach communication through storytelling. And so basically what that is is 85%. Of our communication on a daily basis is through some sort of narrative structure, through some story. Mm-hmm.

And I mean, it may be as simple as just, you know, telling a joke Right. Or explaining to someone why you're late because you know, there was traffic and, and it becomes a little bit of a story. Right. But, but that's how we communicate. And for 10,000, 14,000 years, humans have communicated through storytelling.

And so over the course of my career working in the film and TV business, I've realized that obviously the, the entertainment value of story, but I've also realized the power of story on an everyday basis for everyone. Yeah. And how we communicate. 

Yeah, that's, that's actually this, you know, I, I, I was like hesitant to ask this question first, or you know, the question that I'll ask now, because storytelling is something important not only in entertainment, like on TV shows, like it's even important in business, right?

So, oh, totally. There's a famous say, like, if, if you cannot tell it in a story way, someone gonna forget what you have said. So from your experience, you know, like, so. How, you know, the, the storytelling is a great way to communicate big ideas. Can you give like some examples like from, you know, the experience that you have, whether in the TV shows or whether, because you said you deal with entrepreneurs as well, so can you highlight little bit the importance of storytelling?

What I'd actually like to do is, I'd like to, I'd like to dive into a real sure brief talk or expert discussion about the brain science behind, mm-hmm. Behind storytelling. And this will give, give you and, and your listeners, viewers a chance to understand why story. Works so well and why it's so powerful.

Now, have you, have you ever heard of a, of a, uh, psycho, psycho psychological theory called narrative transport? 

I heard about it, yes. Okay. But, but maybe if someone doesn't, please go ahead and explain it 

also to us. So narrative transport is a concept that is basically we get sucked in to whatever we're watching or listening to or, or reading, right?

So for instance, say I'm, I'm reading, uh, one of my favorite books is, um, is, uh, pillars of the Earth by Ken Fett. It's, it's like a 900 page book, but it's all about cathedral building in the 12 and 13 hundreds and. When I'm reading that book, I get sucked in and everything else just falls away. I. Mm-hmm. And so I'm reading the book and I'm really into the characters, and I'm, I'm, I'm literally following along with them as they're living their life and building cathedrals in the, in the 12 hundreds, 13 hundreds.

Meanwhile, my buzzer's gone off, my pizza's burning in the oven. The, the, uh, Amazon guy is here with a package that I have to sign for, and, and I'm oblivious to it. All that is narrative transport. And so from a TV or movie standpoint, uh, say for instance, 24, people would binge watch the show 24. They would, they would either tape episodes or they would get the DVDs and watch 3, 4, 5 episodes, just boom, boom, boom in a row.

Yeah. It was one of the first binge worthy shows. And so what happens there is you become immersed in the world of whatever. You're again, watching, reading, listening to it. Can it happen with music? You're transported when you're at a, at a concert hall and you're listening to an incredible symphony, and that is narrative transport.

Mm-hmm. Now, why is that important in terms of a concept? Well, as, as entrepreneurs, as business owners, we can harness that, that brain science. And if we understand how it works, then we can tap into that. Mm-hmm. And we can use that to our advantage. So if I'm, if I'm speaking with a crowd, there are certain, certain things that I can do that are going to connect me with that group of folks better than not, right.

One of them, right. Is, is eye contact, right? Mm-hmm. If, if, I mean, we've all seen speakers that sort of look up and up and beyond the audience, so, Right. And whether there's a light shining in their eyes or any, but speakers who do that, they're not, they're not taking advantage of that connection point, right?

Mm-hmm. The connection point of looking folks in the audience, in the, uh, in the eye and making eye contact. Then, I mean, I, you know, there, there's a list of about 10 or 12. PO things that you can do. Voice modulation. Mm-hmm. Uh, you emotion tension, there are all sorts of things that we can do to heighten that connection.

And, uh, there's a, there's another philosophical, or it is not philosophical, uh, psychological, uh, uh, theory. It's called, uh, or, or term called neural coupling. And what that does is when I'm talking to an audience, I'm talking to them. Say for instance, I'm talking to an audience of plumbers, right? Mm-hmm.

Well, I'm not gonna talk to an audience of plumbers about programming terms, you know? Yeah. And, okay, Linux and da da da, and, and, and network connections. It, I mean, that's not what I'm there for. I'm there to talk to the audience about what they're interested in, and I'm there to help solve a, a problem or a challenge or an issue that they're dealing with.

And if I succeed, Then boom, we, we've got, uh, we've got neur, uh, narrative transport and neural coupling is when I'm telling a story or I'm recounting some sort of an event. It, it touches on shared experience between me and the audience. And so the audience all of a sudden feels like. Wow, this guy's been there.

He's been where I've been and where I am right now. And so for leaders of, again, leaders of businesses and startups, it's great. Storytelling is amazing because it helps you connect with folks on a level that if you're, if you're just giving instructions or orders, uh, or, or a to-do list, it, it, it can't connect with people.

Yeah. And so what we're working towards whenever we're talking to someone, and again, it doesn't have to be an audience. It can just be, I mean, literally it could be you and me sitting at lunch and I tell you this story about what happened yesterday and you lean in because, oh, wow. No way. It's it, yeah.

Cause it's interesting, right? Yeah. And there, and there's that, that shared experience. That we have between us and 

how important is, you know, the emotion here. I mean, because you could tell a story, but you know, like someone will say, Hmm, you know, I'm not interested in what you are saying. So how important also to, to put the emotion side inside that.

Well, you know, this is, it's interesting because. When I first contacted you, I said, Hey, I listened to some of your podcasts, and do you have any sort of a psychological psychology background? Right? Yes. And that question is one of the reasons that I asked that is because you have this instinct way as an interviewer, as as a CTO who's interested and curious about all sorts of things.

I've, I've listened to. I think two or three of your podcasts and, and I, I really enjoy, thank you. Uh, your shows, and, and this is why this is, this question is sort of why, because, because you are going somewhere that I would've gone around a next corner. Right? Right. Because one of the, one of the things that when I'm, when I'm doing a workshop for folks, I tell them two of the most important things with regard to story.

Emotion and connection. Mm-hmm. Really, that's, that's important. That's, that's it. Yeah. Everything else that we're doing, again, voice modulation, um, animation, uh, uh, you know, facial animation, gestures, and motion. Everything we're doing when we speak to someone is in service of. Creating emotion for that story and connecting with the person that, uh, that we're telling the story to.

So your, your question's right on. 

So just for the sake, I didn't share this before. I never had any course even in psychology, but I read some books. Um, there you go. Yeah. One of the books that I advise everyone, especially because it's like as a CT o show and we talk about tech startups and, you know, Read the book called Hooked by Niel because this book explains actually how to build something that can hook you, right?

Yes. And this is what you mentioned before, like how you can suck, you know, the, the listener, the reader, the, you know, whoever is watching into that. And there's a way of course to do it, like you need to trigger something that they are interested in and then they have to come back. So I really advise everyone so true.

To, to read this book, especially if you are building some app or developing an application. Now, what you mentioned, Richard, at the end. About, you know, having this mix. Do you think ai, because you have, you know, written the book about chat, g p T mm-hmm. Do you think AI can simulate us humans in doing this?

Can we see AI being able to get people hooked in and, you know, doing the communications? What's your, uh, opinion on this? 

Okay, so because I deal, because I deal with a 

one one disclaimer, though I know you are, I know you are in the show, uh, TV business and movie business, so we need to keep it realistic.

It's not like you 

No, no, no. We're talking about the reality of ai Exactly here on your show. Right. We're not gonna talk about the, the ridiculousness of, uh, of some of the things that we've portrayed in the, in the movies or tv. So, uh, my approach. With ai and, and again, uh, you know, I, I assume that most of the people who are listening to your show are, are fairly or very technically minded.

So they know the difference between AI being an umbrella and then the generative text to text, which is Chachi, pt, Bing, uh, Bard, uh, and then we have text image, which is Dali, mid Journey, et cetera, et cetera. Right? So in my mind, This is, again, coming from a storyteller's perspective. AI in terms of generative ai mm-hmm.

Is simply a tool. And I know everyone, everyone's freaking out right now and some people are freaking out because they're so excited and some people are freaking out because they're so anxious and nervous and insecure about this new thing that they don't know anything about, which may take their job or may.

So every everyone has an opinion and obviously it's not the same opinion. Some people are, are. Are worried that it's gonna take their job. And other people are excited because they, they know that they can harness this incredible technology. For me, this technology is, is really like a calculator or excel for a mathematician or an engineer, right?

It enable a calculator or a, or an Excel program or, or in a high-end, uh, some sort of a, a program that helps with formulas like that. It helps engineers. Create a rocket like SpaceX that can go up into the heavens and drop satellites into orbit. And so for me as a storyteller, the way I view chat g p t is I can use it to brainstorm.

Mm-hmm. It's an un unbelievable. Resource from a brainstorming standpoint. It because it's like, it's like I'm sitting in a room with, you know, with 14 other people, Einstein and Mark Twain and, and Shakespeare and, and, uh, you know, and Prince and I mean, all of a sudden I've got all these resources and these, these viewpoints and opinions and, and thoughts that go way outside the box, way outside of where I can think on my own.

And even if I read. A book, uh, hooked or, you know, what about copywriting it, this, this technology can help me think so far outside the box that it's gonna give me ideas that I, I could never have come up with on my own. Then moving from brainstorming in, into the research. Now of course, you know, we, we know that there are issues with generative ai, right?

In terms of, in terms of it going out. Having gone through what's called the Common crawl and you know, billions and billions of pages of websites and PDFs and, and, uh, dissertations and theses and some, some have gotten it wrong. Right. And that, that's ultimately why there are instances where there are untruths or misconceptions Yeah.

In that, that are generated by AI or generative ai. And so, It's a great research tool, but everyone needs to check their research. I don't know if you, if you saw, there's an article about a, uh, an attorney here in the States and he generated a bunch of, a bunch of cases. Yeah, I've seen this. And, and he went in front of the judge and argued, Uh, you know, some points based on these cases that he thought were real.

Now, whenever just a, a tip, whenever I jump in a Chad, g p t and I start asking questions about, you know, say, Hey, give me examples of this. I then follow up with, are these examples real? And, and I just do that on my own, but this guy didn't do that for whatever reason. Right? So, so it, it, again, this technology has its limitation.

So, so there's brain, uh, brainstorming, then research. Then there's organization, right? So it can, I can, I can use this technology to help me outline a workshop, outline a class, outline a script, and then ultimately I can use the technology for content creation. Right. And your original question, remembering back what, I don't know when that was five minutes ago, but it was can, can AI.

Really duplicate our thought process or can it, can it write like we write? Mm-hmm. And the ultimate answer is, uh, kind of right. 90% maybe right? Or 80. It depends. It, you know, I have a very distinctive writing style and Right. And AI would have to go through like two or three or four of my books in order to understand that I, I.

I view writing as sort of poetry and prose and copywriting. When I write, I tend to, I. I tend to put words in the middle of the page and, and I, and I, and I use sentences that taper off to create shapes on the page. Um, I don't know if you've had a chance to, you know, really look at my book, but when you go back and you look at like all the prompts, they're all organized so that there's.

A long one, a middle one, and a shorter one, or vice versa. Mm-hmm. Because, yeah, I'm a, I'm a little bit of a, a design freak. And so, um, so to me, writing isn't just just about the words, it's also about the form and the format and as well as the content. And, and so, you know, it's, it's very difficult for a computer program to, to do that as well as write the words like I write them.

Yeah. And, uh, so it's, it's a very interesting, it's a very interesting question, and one of the things that I, that I've really been talking about lately when I, when I, you know, when I go and I talk to folks who are interested in learning more about ai, but they're freaking out a little bit, is I say, okay, I know that there's a fear out there that AI or chat G P t is going to just turn all of our communication into mush.

Because we're gonna, you know, it's, it's sort of like, if you think about the burger, like here in America we, you know, back in the fifties and sixties, seventies, there were all these mom and pop burger stands, right? Right. And they had their own ways of fixing hamburgers. And, you know, you could go to one and it'd be different from the one, you know, a hundred yards away.

And then McDonald's and Burger King and Wendy's or whatever, they all took over. And now it's McDonald's and everywhere. McDonald's tastes the same. And yeah. Hey, you know, I'm not a big McDonald's fan, but you know, it's sort of like, all right, well, I personally, there are other places I'd rather have a burger and, and so ultimately all the burgers taste either like McDonald's or Burger King.

Right. And there, there is, sure, there's a possibility that as we, as we all dive into this as, as all the masses, I think we're up to 170 million people now have, have signed up for Chad g p t 170 million people. And so, As those people do, if all those people use the same crappy prompt to write a blog post or an email response, or a Twitter post or an Instagram post, yeah, very soon our whole communication style is just gonna go, blah.

It's gonna, it's gonna turn into mush. Now, the people who really care about communicating and are, and are creative about it, Right. I mean, you interviewed, uh, uh, uh, Jason Dietrich, I think is his name. He, yes, he, uh, he, I mean, I love his, his, his approach, right. And he, he talks about how, I can't remember the, the specific name of, of what he has, but he has, he has, uh, and he doesn't, he doesn't like to call it a disability.

It's an ability for him. But, uh, you haven't listened to this podcast, this episode. It's fantastic, right? Um, it's, uh, I don't know, which number is it? Do you remember 

off the top of your head? Uh, 155, if 

I'm not mistaken. Yeah, so look, it's Jason Dietrich, but it's a great episode and he talks about how he views things differently than other people, and that's what allows him to do what he does best, right?

So ultimately, the same thing. Is gonna happen with all this generative ai, the people who are really creative, really individualistic, really original artists, musicians, tech folks who are creating amazing things, SpaceX, uh, that they are gonna take this technology, use it as a tool and harness the possibilities, and they're just gonna.

Make incredible stuff. And so that's what I'm, that's what I'm all about, which is approaching this technology. And that's why I wrote, I wrote my book, uh, it's written in everyday language. Mm-hmm. It's, uh, I, I put a lot of culture pop, cultural references. In fact, one whole chapter about, about writing prompts is about Alice in Wonderland.

So the whole chapter uses. That's interesting, the journey of Alice in Wonderland going through Wonderland, meeting the Cheshire cat, the Mad Hatter, the, uh, the red Queen. It, it, it, it likens our journey exploring and figuring out this crazy new technology chat, g p t as though we are Alice in Wonderland.

And so what I'm trying to do is I wrote my book so that, so that people can read it and not feel like they're reading a textbook. Right. Uh, they can, they can read it and it has just ideas and ideas and ideas and, and I use Chachi PT to help me. I, I, I came up with a term which is AI enhanced storytelling.

And so to me, uh, it's, it's not taking the place of me. I'm using aiche, G P t Bard or, or, uh, mid Journey or whatever. I'm using it to enhance the message that I'm trying to convey. Or the point that I'm trying to convey. And so ultimately I view this technology as a tool that can help me be more creative in, in teaching entrepreneurs, business owners, students how to be more productive and more creative in their, in their ways of communicating.

Yeah. So just to add on what you said, this is the way I use, uh, Chad g, PT and the other AI tools. I know that it would not do the perfect things. Uh, funny enough, I had a discussion with a friend that said like, uh, are you using it for emails that you want to reply? I said, yes, and I'm using it for emails that are pretty much.

Like kind of standard, right? Yes. So for example, you have a proposal and you want to reply to a proposal. So yeah, you can use it that way. But if I'm going to propose, for example, I want to, I, I'm not a fan of using it honestly, to. Uh, in something like, I, I want to meet a stranger for the first time and I want to send him, I'm not a fan of that because Exactly.

Again, it's gonna be very obvious. Uh, of course, like as you said, I can enhance the prompt. You know? Sure. Uh, maybe for blog, by the way, for blog posts, for articles, sometimes it does pretty good job if you write the right prompt, right? So Right. If you give the right prompt. I've tried many times and now I've learned that how to do the prompt in the prompt way.

So you have to tell, you have to give Chad g PT a character, a voice. And actually there's an episode that will come about this very soon, uh, of someone who's now leveraging, um, you know, Chad g PT for, for her own business. You know, like she's relying on Chad g PT for a full, you know, full fledged business.

And there's no, nothing wrong with that. And you know, she said, I use Chad G PT and actually I help other people to use Chad G pt. Nothing wrong but. Add as, as you said, Richard, I believe we need to keep adding this personal touch. Mm-hmm. So even when I use it, and I, I am not hiding anything, even when I use it to share a social media post.

Mm-hmm. I tried at the beginning to write in my own style because guys let us not lie to each other. I'm not saying native English speaker, and you would know that mammoth cannot come up. Right. But yeah, I use it. 

Uh, you do very well. I have to say so, 

but I, yeah, I use it because, you know, like, I, I want someone to, I have ideas in my mind.

I need someone, you know, to, to, you know, to stick it all together and then go it. And this is Richard. You mentioned something very important, and I want to ask you how they are seeing this from, you know, like entrepreneurs and in your, uh, in your business, uh, sector, which is the TV and movie. I am, I have my own theory that AI is a tool, as you said, and it, it, I'm not sure, I don't want to say big words now, but I cannot see AI self thinking.

I cannot see AI doing reasoning in the way that, Hmm. AI wakes up in the morning. Chad g PT wakes in the morning. Hmm. Let me think today. What's something new I would do, right? It needs someone to go and prompt it. But at the same time we see some, some people talking, Hey, in, in the movie sector, in Hollywood, for example, people are freaking out because they think that someone will replace their jobs.

What do you say about that? 

Oh, it's that, that's a fantastic question, ma. It's, and it's, and it's, we are on day 50 of the writer's strike, so the Writer's Guild of America is on strike. I don't know how, if you know, you know what you get. I have so. So we're on day. I think today was day 50 of the writer strike.

And so the writers are striking because the whole, in a, in a nutshell, because the whole environment has changed. It used to be based on TV shows and movies, and now it's all streaming. And the big three, if you will, you know you got Apple. Um, Amazon and Netflix, they, they don't have a tie to the original what was, uh, residuals model.

Mm-hmm. They basically pay folks and then they own it. And, and so the writers who have been writing for, you know, their entire careers are used to a certain way of being compensated. And these new streaming services aren't compensating them the way that they're used to be compensating. And so, and, and, They're also, one of the main things on the table is the use of ai.

Mm-hmm. And I, and I have to say, I, I can't say I don't blame 'em because they're looking at this new technology and people are saying, oh my gosh, it could write a novel, it could write an essay. And kid kids are using it in school to write their essays for them. Wait, I used the word right. What, three or four times right then.

And that's what all these people they do for a living. They write for a living mm-hmm. For tv. And, and so the last thing they want is a studio executive saying, Hmm, I wonder what would happen if I just type in, you know, create a TV show about two people who own an ice cream store. But, and, and next thing you know, he is got a pilot script and, and I think the writers are.

Are apprehensive because first of all, the chances that that script is are gonna be, it's gonna be really good, are pretty much nil, right? I mean, all of us who have gone and played around with chat G P T over the last few months have realized it takes quite a bit of work. To get chat g p t to write something that you're a hundred percent satisfied with.

And it also, the, the longer something is the, the more of a challenge it is for chat g p t. It starts sort of going around in circles. It starts using phrases as, you know, second, third, and fourth time. And, and, uh, it has limits to the number of words that it can generate. Right? Right. And so, so all of the, you know, it's, We're on the, we're on the verge of a sea change.

And for, for, for this industry. I mean, other industries, this is the bizarre thing. Other industries, like, like Amazon and, you know, some of these, some of, some of these services have been using AI in, in Netflix in terms of helping folks pick what they wanna watch, right? I mean, these, these companies, apple, I mean, these companies have been using AI for.

10, 15 years. I mean, Siri is all based on ai. Uh, gps, the interface is all based on ai. And so it's interesting that now with this text to text generative ai, all of a sudden, It's blown up and everyone is excited or free, you know, or, or, or, uh, nervous about it. Um, when the technology means, you know, AI itself goes back to the mid 1950s, um, but it's finally gotten to the consumer.

Mm-hmm. And where the consumer sees it. As opposed to it just being behind, you know, in, in a conduit or behind a closed wall or inside a phone. Uh, because we don't know, you know, now everyone understands, oh, wow, that that was, that's ai. But no one knew that two years ago, five years ago, 10 years ago, they just knew their phone was working and could, and could, uh, follow instruction, voice instructions.

Yeah. So it's like, this is what they are calling, like, uh, you know, when you have a technology and then you democratize it, so it mm-hmm. It becomes in the hands of everyone. Of course, a lot of, as you said, bizarre, like is the right word. I believe weird things start to appear, you know, like, and funny enough, you know, like.

Someone who doesn't have any technical background now, and I'm not a fan of, you know, the, the, the social media much, but because of the show now I have to do repurposing of my, you know, sure. Episodes and I go, you know, on, on Instagram or on TikTok and I see like, People, I'm sure a hundred percent. If you ask them how a computer works, they cannot explain that.

But hey, he, here he is, or she is with the her mobile or his mobile and talking about chat G p T. And you know, you listen to the tone. Mm-hmm. Oh my god, these guys must be coming from Apple or Google or Amazon. Oh, come on guys. But I believe Richard, and this is my question, but we will reach a place right?

Where anything. That doesn't require too much reasoning will stop, will cease to exist, right? Mm-hmm. I mean, from job perspective, and this is where, you know, and again here sometime people think I'm mixing fantasy with with reality. Mm-hmm. Because I tell them I believe the place where we are going with AI is ai.

You know, and I did even a live, um, uh, event about it. So I don't believe in not 10 years. I said 10 years, but I said, I think it's less than this in five years maybe. I don't believe the, the world that we know it today in terms of work jobs would be the same because. Again, back to your, to your own, you know, word about it's a tool and a tool mission is to make our lives easier.

So in my opinion, we might see ai. What's your take on this? This is my question. We, uh, we might see AI doing actually all the jobs for us. And for all. What we needed to do is just to have more, you know, this reasoning 

thing? Oh, oh God. I hope not. Right? 

But, but listen, you still, you still, you still, you still need, but you still need to create entertainment.

Right. Right. 

Exactly. So, so I'll have a job, but no one else will. It's, it's 

good for you. No, people will have job, but I mean, their, their job will be more in, in, in creativity rather than physically doing something. And physically, what I mean, physically doing something for me, replying a an email is a physical job.

Yes. Right. Uh, filling Excel sheets is a, is a, is a physical job and doing something which can be automated by a machine. It's a dum job, honestly. Like if a machine can, if a machine can do something that I spent eight hours per day, and sometimes in other places in the world, they spend 12 hours per day to do the same thing.

Machine would do it. But, but, but again, I'd like to see what, how, how you are seeing it of the future from your perspective, 

Richard. Well, I, in my book, I have a quote from Mark Cuban, uh, he's, he's on Shark Tank, right? He's, he's one of these billionaires who has all these companies and he, he's very technically minded and, and technology minded.

And his quote is, uh, you better learn about Cha G P T or else you're gonna be a dinosaur in three years now. Three years, five years, six months. No one knows. No one knows who, who knows. Right? And, and also, um, it, it's gonna hit different industries, different businesses in a different way and at a different speed.

Uh, but, but again, I, I wanna go back and just, and just talk to your viewers, listeners. I know some people are watching this, some people are listening to it, right? Yeah. And just stress that, don't stress. Take a deep breath. Learn what you can about this new technology. Learn how you can use it to service what you do and what you do best.

Because ma, you're saying exactly what's going to happen. It's going to take things that we don't like doing that take a lot of time. It's gonna automate mundane tasks. And if those mundane tasks, uh, ultimately are not part of. The experience that you create for your clients or your, your audience. You know what?

Whatever you do as, as, as your job, your career, your work mm-hmm. Then people are gonna be glad to let AI take that over. Right. But what, what I find, and, and this is why I'm so passionate about, What I've, what I've termed AI enhanced storytelling is that, again, I can go and have a spark of an idea and I can type that into Chad G P T and say, how can I amplify this?

How can I make this more creative? And Chad, g p t can help streamline the process of helping me create that. And, and I also, I, I'd like to go back to, I think it wa, I think the printing press was invented in 1455, if I have it right. The, the, uh, uh, and, and I'd like to, I'd like to remind everyone, let's take a, a brief step back into history.

All right. So, prior to the printing press, communication of stories was done by, it was done by vote voice. Right. You had people who were, who were storytellers. It was the vocal or the oral tradition. And so those people, those stories would be handed down from grandfather to father to to grandson to, and then and beyond the stories both about families, but also about cultures and traditions.

And so imagine, imagine when the, the, the. The printing press came and all of a sudden, and it didn't happen overnight, you know, there weren't 170 million people who all of a sudden knew how to read. It took a little bit longer, right, in terms of people learning how to read and, and knowing that they had access to books on a daily, weekly, monthly basis.

But, but the point being, think of all those people who were involved. In and with and around the oral tradition, minstrels, uh, you know, uh, gestures. People who told tra you know, in, in town squares, you think they weren't freaking out about this new thing, the printing press and the course, course that was coming for their jobs.

Of course, and yet people still tell stories. People still perform stories. How many, how many types of stories are there? Not, not, you know, Shakespeare has what, the seven types of stories I'm talking about. There's movies, there's animated movies, there's TV shows, there's, there's uh, there's podcasters. I mean, how many different medium are there for stories now?

It's mind boggling. And so to me, AI in general, and then Chad jpt, Bard being whatever, are going to help amplify the possibilities and the creativity, right? That we as creators, entrepreneurs, uh, tech folks who are on the, on the cutting edge of providing customer services and experiences. Oh my gosh, what a time, right?

I mean, this is the industrial revolution. Again, or, or even bigger, bigger, it's, it's, the possibilities are incredible. And that's, and that's one of the reasons that I love your show is because you're, you're, you're blending the thought of tech and, and, and this presentation of concepts and stories and, uh, and, and personal experience.

And so th that's, that's, you know, like I said, I, I listened to a couple episodes. It was just this afternoon. I was, I was actually, uh, uh, doing some workout the back of my house and, and I was just like, oh, man. Yes. Yes. And, and so you're, you're bringing this together. Trying to, and so your audience must just be like, yeah, this is fantastic 

hope.

I hope. I hope so. Yeah, I hope so. Richard, by the way, just to your point, and something just came to my mind now, as you mentioned about how the storytelling changed because I remember, you know, I, I used to love, by the way, arts, and I still love arts a lot. And you know, one of the things that they usually used to, to, to debate about is theaters, right?

So theaters is one of the oldest things ever where people used to come and write, right? And when, and. When, when the first cinema came out, they said, ah, theaters will be dead, and it didn't die. And then the TV came out and it didn't die. Then the internet came and they didn't die. Then Netflix came and they didn't die.

Right. So a hundred percent, like there are things that it'll never die, right? Like especially I'm a believer of. Human communication. Uh, if if you, if you, if today instead of me, you know, having the show, uh, the CT O show with, with Chad g pt, believe it or not, I'm sure like people will love the first two episodes and then they will see that Chad g PT actually is.

Asking the same questions again and again, and it'll be the monotone in a way, which they will not like it. Right. Uh, well, Richard, like we, we are coming to, to the end of, of the episode today, and I have the famous question.

I want to make that, uh, like longer, but you know, like I'll just, uh, yeah, yeah. So I have the famous question. We can do another episode. Don't worry, by the way. Sounds good. Uh, I have the famous question what question you wished I asked you and how you would answer it. 

All right. Okay. So I got, I got so excited that I forgot about this question.

Um, the question that, um, um,

Well, how, well you're probably gonna ask this anyway, but, but, uh, how folks can get ahold of me so that we can, so that we can really, really continue forward with this, this discussion because Sure. I have to say amendment, I, I've had such an enjoyable time. Uh, on, on your podcast and, uh, we've covered some really interesting ground.

Uh, so, you know, I, I, I guess I, you know, I can't, you, you really asked, uh, some great questions. I, I can't think of. That, uh, that I would've asked. 

Oh, thank you very much. I, I, I wish that I, you know, I'm doing my job well. Uh, it's for me, by the way, for people who doesn't know, I never took a training how to be a good interviewer.

I never had a media thing. It's, it's a talent I had, uh, when I was child. I still remember I used to get the tape recorder. Right. They were famous things. Yeah, I'm that old. And what I used to do is, uh, we used to have the tapes, right? So if you remember the tapes and Oh, the cassette tapes. Of course. The cassette tapes.

Yeah. So, and you know, like I hit the record button. Uh, my father was angry on me because I was getting the ones which are not empty, which like they have the songs on. And then I was 

You tape over where, where they existed. Exactly. 

I was, I was over, I was overing that and, you know, I was acting as if I have my own show.

Sure. I can't remember exactly what I was doing, but funny things enough. And I told my dad, I said, they should invent something that prevents someone like me to over record. And then actually they did it. So they had this thing that you need actually to break it. There 

was a little tab, right? Yeah, exactly.

Exactly. But I used to just take a piece of scotch tape and put it over there. Tape. 

Yeah. That's, that's really, really like, yeah. But again, Richard, thank you for reaching out to me. Like, and I, I think we can take this discussion, you know, for, for long time. Um, If someone want to reach out to, to you, I know there is a link.

I will put that in the Oh, fantastic description. And I'll put that also on the YouTube description as well. And as usual, if you have, if you want to ask Richard any question, like you will be able to reach out to him, you'll be able to reach out to me if you have feedback about this episode. And maybe you'll say why you have someone like Richard who's from the movie industry.

Because guys, what I'm trying to do, technology people think it's a very. You know, like it's a very rigid thing that it cannot be mixed with something else, which I don't believe in. Um, so technology is, is now, especially with Chad G pt. Mm-hmm. Chad G, pt, open it for everyone. So this is why I had someone from Nasaa I had today, Richard, like the day before I had someone who's in the, you know, burnout.

Chief Burnout Officer, it was Mike. Mm-hmm. Right. And, and I had like someone who's into the HR also as well. So we are trying to do this mix for a reason. We want technology to not just be seen as, you know, a rigid thing. Something that, uh, it's boring. Technology is fun. And this is why I have the show, and this is why I call it the Ct O show.

I know like it's, uh, kind of contradictory, but this is why the show is called the Ct O Show. Thank you very much Richard. And for the. For the listeners of you are watching, if also you are interested like Richard to come on the show and be a guest with me, you can find me on LinkedIn, Twitter, you can send me an email.

You see my email in the episode? Uh, sorry. In the podcast description also as well, on YouTube, you can find me. You just type my name in Google so I can, I'll come out and uh, again until we meet in a new episode. Thank you very much and thank you. Bye-bye. 

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