#208 A Deep Dive into 3DX: The Future of Websites with Lee Pillay

0:00:01 - Mehmet
Hello and welcome back to a new episode of the CTO show with Mehmet Today. I'm very pleased to have a friend of mine, that now we know each others for quite some time. Lee, thank you very much for being on the show today. The way I like to do it, I like to keep it to the guests to introduce themselves and what they do. So welcome to the show. The floor is yours. 

0:00:20 - Lee
Thanks, mehmet, great to be here. It's Lee Pillay, chief Business Development Officer at Royex Technologies. Effectively, Royex has been in the space for the past 10 years in so far as mobile application, website and e-commerce development as our forte, so to speak. And yes, there's certainly much that we've been doing, much that we've been progressing from a product development standpoint, and really keen to talk about 3DX, which is a launch on our side. It's revolutionizing the way in which we experience websites. So, yeah, really keen, and thanks again, mehmet, for having me on the show. 

0:01:06 - Mehmet
Most welcome, lee, and thank you for being here also as well. I'm excited to learn and get to know more about the work that you have done. I know that I've seen it before, but I'm sure for the listeners, guys, if you tune later, when the time comes, to the YouTube, I think you will get better experience of what Lee will show us. But first let's start from this point. Lee, like website, websites have been for long, long time since early 90s I would say and of course the role of a website evolved over time. Now I want you to take us, like in a journey in history. So maybe the young generations, they don't remember everything. So take us how the concept of a website evolved since it started and where we are going today. 

0:01:59 - Lee
No, absolutely, absolutely so. As you rightfully said, it was the early 90s, so more than about 32 years ago, is when we saw the first website coming up and effectively it's really really on a static basis with the idea to provide information from an internet perspective, and that has actually not seen significant evolution over time. What you would notice is, as we all know, a website is sort of a 2D way in which you would see information. There's certainly been, over time, the ability to add certain elements to these websites such as photos, videos and the ability to link to particular spaces. 

But from an experience point of view, we still seen it as though you would see a piece of paper, right, so you would just see it from a 2 dimensional experience and, effectively, you would be able to navigate in different ways. So websites have become more intuitive in terms of the way in which you would have these menus, the way in which you can navigate and, as I say, something that's been more recent, the ability to understand an organization from a video perspective, but once again, just watching something that's static in terms of what's on the actual screen. So that has evolved, as I say, to the point at which we've got to just seeing websites on that 2 dimensional view. But what we now talk about is a 3 dimensional view of a website. 

So, if you can think of, as I mentioned, a piece of paper, versus a house from a house perspective, you can go in, you can experience more, you can see more and you can understand more, so it becomes much, much more immersive. So that's how, from a history perspective, we saw the evolution go, and this is where we are, where we see the need to experience an organization in a better way and therefore revolutionize in the way in which a website is delivered. 

0:04:19 - Mehmet
That's greatly spot on. Now, before I go into the 3DX, just want to kind of a friendly chat as I usually do. Now, before we go to the 3DX, we need also lead to remind, I think, organizations and even, by the way, even individuals on the importance of actually having a website. Because sometimes we go today, you know, and we meet someone and we say, hey, what's your company website? Or, for example, they give you a business card and then you figure out that they don't have a website. And I'm asking you this question because we, you know, part of what I like to do on the show is also to inspire businesses from all sides, but actually more the closest to my heart is a small medium businesses. So why it is important in the first place to have a website. 

0:05:10 - Lee
Absolutely. That's such an important question. So it's twofold right to keep it simplistic. On the one hand, it is there to provide information on your particular business. 

Ultimately, we are in a space where it's the digital era, it's the ability to navigate online, because most users spend a vast majority of the day online and therefore it becomes the easiest way to get the understanding of an organization who they are, what are the products and services offered, what's the specific value propositions, their unique selling points, as well as, you know, understanding the vision of that particular organization. 

So it really provides a platform to communicate, and the many in which the website is created ultimately would also enable them to understand the information in the easiest way possible, as well as the ability to navigate through a good user experience. So, on the other side of it, it is a space of credibility, right? So, as you mentioned, when you meet someone, you get the business card, you know you have a conversation, but one of the first things you would do as well is go onto the website. So when you see that there's actually no website that's available or something that does not look appealing, in any way affects the credibility of that particular individual or organization. So I would say from a simplistic point of view, it's about credibility and it's about communication of what that organization has to offer 100%. 

0:07:00 - Mehmet
And, if you allow me to add something also here, because you know when, think about it. If someone asked you about and I mentioned this with a previous episode with Chris, where we discussed things related to websites, but more about how to optimize and secure them. But anyway, you know the example I gave and I'm repeating again if you are a first-time listener or viewer, think if someone asked you, hey, what's your name? And you tell him, hey, my name is Mehmet. Okay, can you give me your ID? Right? So the website becomes like an identity for the brand, for your brand. So if you tell me I work for company, I cannot say X anymore because X is Twitter. So if you work for company Y and you tell me, okay, fine, let me go and Google you, right, so Y and I don't find you. So for me, you know, like I think about it from a consumer perspective who's this guy? Like he worked for a company called Y. I don't see it on the net. They don't have even a website. So this is why you know, I see website is they must have and the bare minimum and of course, we can talk about it also maybe later Like it's not only about having the presence. 

It's also about giving the experience, and this is where I want to ask you, lee. Now we are used to websites. You know we see all these nice effects. It used to be Adobe Flash back in the days. Then JavaScript slowly, slowly replaced all this and we have these nice templates and you know libraries that give you this. But you mentioned something it's like a 2D. So 2D, basically, I think about it, as you said, as a paper. Now tell me more, as you know, at Reix, like what you did with this 3DX. You know concept what you can tell us about it. 

0:08:50 - Lee
Sure, absolutely so. It's starting with the fact that you know we've been doing websites for clients for the better part of 10 years, with experience even going beyond that, and effectively, it's the fact that you need to provide more, you need to stand out more, you need to provide a better experience to clients that are coming on having a look at your solutions. So how do you get there? How do you get to providing something different? And the concept of 3DX came about, where we're talking three-dimensional experience. We're talking about being able to experience an organization what the services, what the theme, what the even culture has to offer, based on going in and not just seeing it on a 2D version, but being able to walk about and look at it. Even the actual offices can be designed so that a user can go in and see what the offices have to offer from a virtual perspective, so you can now go and see it. 

0:10:05 - Mehmet
So I think you have something that you can show us. So if you are listening, guys, I advise you to go see the episode on YouTube. So let's see what exactly Lee meant by 3Dx. So if you can walk us through, lee, Sure. 

0:10:21 - Lee
So what you now see is the 3Dx version of a ROICS website. Effectively, we now have a building. You have an avatar that you can now move, walk and you can interact, so there are other users that can be in that space. You have the ability to talk, you can actually interact in such a way that maybe there's an item, you can pass it from one person to another, as you would see, there's the ability to have a receptionist that can provide a voice prompt on information about ROICS. And, again, thinking about the actual website, the different sort of menu items that you would have is, effectively, your entire organization. So, therefore, you have the ability to go in, have a landing page, as you would, which is your actual company, and then start navigating towards maybe it's a client's portfolio, maybe you want to have a look at what that particular portfolio had to offer, and you can now understand it in a much, much different way. 

So the way in which you can interact, obviously, as you can see, the kinds of background support can be further adjusted. Obviously, roics is situated in Dubai, so that's why you would see the Dubai background as well, and here you would see a conference center that's available with information about some of ROICS solutions that are playing on the screen so you can incorporate certain video. You can have the ability to go in, take a seat and understand, interact and then learn more. So these are just some of the elements that are available in so far as a 3DX website that can be created. I think let me just stop it at that point, because video is certainly available to watch further on the ROIX channel so you can understand much, much more. 

0:12:32 - Mehmet
That's really great, lee. As I was saying, guys, if you are listening, I advise you to go and watch the episode on the YouTube. So let me ask you first this will you mentioned something? This eliminates actually the need to have multiple pages and all this. So basically, from navigation perspective, it becomes easier for me to find because I've seen, and the guys will be able to see, there are some guidance there. If you want to go to the portfolio so the portfolio actually is in front of you. If you want to go talk to someone, which is equivalent to the contact us on a traditional website, so how long does it take to design this, lee? How long it would take. 

0:13:19 - Lee
Sure. So look, this would be from case to case, right? So, dependent on the type of organization, dependent on what it is that you'd like to showcase, the design can definitely go in from a month to more, just dependent on what is the scale of what needs to be created. 

I'll give you another example of a use case. You can have a shop if you think of a clock, a designer clock shop, as an example. Now, if you walk into that store or if you go into the website number one from a physical perspective you can only see so much, because they would not be able to have the entire portfolio available to display right. And number two from a website perspective you would need to then start browsing page by page to get an understanding. But again, seeing it from a two dimensional perspective, what you would then be able to do here is be able to have an entire hall, like we saw there, where you can have all of these different elements or products available which can be designed and featured in the space. 

0:14:36 - Mehmet
Lead, just out of curiosity. Is there any? Because in that video I've seen someone wearing the AR headset, so is there anything that can integrate with AR VR kind of equipment? Absolutely absolutely. 

0:14:54 - Lee
It's good that you picked that up. So, yes, you can certainly utilize the Oculus Vision Pro to move around and experience it within that sort of space. So it gives you the ability. And I think just to mention, because I haven't mentioned it before, what you have just seen is a web based view, right? So meaning you are purely going onto the website. 

There's no need to download anything to access it, You're going in straight and you then experience in all of that. Then you can have the other kinds of experiences, which is now the Oculus or any other type of unit that gives you a different, virtual sort of more immersive experience. 

0:15:43 - Mehmet
Lead out of curiosity also as well. I've seen there was the ability, when there was some, you let the avatar sit and then. So can I think about it in a way similar? If when I go to a shop and they tell me, hey, sit, sir down, I'm going to go bring all our models to you. Or if, maybe if I'm visiting a factory, hey, I'm going to bring all the samples to you, is it something similar? 

0:16:10 - Lee
Yes, so it can definitely extend to that space. Remember, as I said, the ability to interact with the user. The ability to interact is there, so an organization can have their individuals that can start interacting with those that are entering this space and you can now display certain things, you can start creating certain types of models and produce that and have a much, much more robust conversation around what the organization actually has to offer. 

0:16:44 - Mehmet
So this brings me to this next question which kind of organizations benefit, will benefit from this technology? Is there any specific vertical you can think about more than the other? If someone may be interested, sure sure. 

0:17:03 - Lee
I think that's an interesting one, because this certainly cuts across all verticals. If we think about it, every organization in every vertical will have a website right. So therefore there's the ability to create this type of experience, and it then gets into the space of who they want to access their websites, which the same question would be how important is that experience to that particular organization? So the more important the experience is, the more important it is to provide a better experience and therefore a 3DS experience. In terms of particular verticals, this can extend to the hospitality space, because you're providing certain types of elements that you really want your users to understand, and it extends even to the product space as well, where you can provide more insights and articulate your products in a different way as well. So I think it really cuts across multiple different verticals, but I think that gives sort of an indication of where maybe some of what you want to take on or be an early adopter in the space can definitely move. 

0:18:26 - Mehmet
And does it have to be all sort of curiosity, like when you design it to customers? Do you design it in a way that really I would say clone the real physical office or place or factory whatever, or like you can be creative there, like how you do it usually? 

0:18:45 - Lee
Sure, so you can certainly be creative, okay, so there's two ways in which you can be creative. One is the actual building and the way that that is designed, and then, secondly, the types of offices inside. So what you would notice, I mean, when you had that user walking up to the receptionist, the backboard which outlines the map, that's exactly what. When you walk into our offices, that is exactly what you would experience. 

So there's certain elements in which you can really get that directly on and there's the ability to completely design it in that way, provided we would work hand in hand with that particular client to get it in the best way possible. 

0:19:33 - Mehmet
That's great and you know now, while you are speaking, I have a lot of use cases in my head. So, for example, think if you are a restaurant owner and you want to give your customers maybe the look and feel of how your seatings looks like before they come, so you can show it, so you can simulate someone sit on the table, what will be the view for them? Same for hotels, as you mentioned. I can see maybe even malls, they can do this. Factories, you know, like the you kids are endless. I would say Let me ask you, Lee and if you allow me, I like to be very open Sure, how emerging is this technology? Is it something that you're just offering uniquely now, or is it something like on the long run? You would see more people will go and do it. 

0:20:29 - Lee
Yes, so that's a very important question, so this ties in with future trends. 

So Royce obviously prides itself on being ahead of the curve, so this is something that's been recently launched, but if we look at the trends of what is happening, there's a need to engage with clients in a much, much more different manner, ultimately to provide the kinds of insights to get them to be as close to what the essence of that particular organization has to offer. So what we'll see is that there's a continual need to evolve, to differentiate and, with that being said, that is where we will see this particular experience being more and more prevalent in different markets, in different spaces. You will have the earlier doctor industries that would take it on, and then you would find that it would get into the mainstream market, as that continues down the line. 

0:21:34 - Mehmet
This is, I think, is very true, because maybe the audience if they go one or two episodes back. We were talking with Pete Sena about the future trends and one of the things that he mentioned to me is he said we are living now in a kind of a hybrid world where we have still the reality and we have the virtual reality. And he was mentioning he said I think in the future it will be old about what you just showcased to us. So the norm will become like same. As you know, we used to, still we do it, I don't know why, but still we print these brochures and these catalogs, and now I'm not now back in the days the internet started to change this, so people start to put that there. 

I believe you know this technology, the 3DX technology, will become the norm also as well, because people want to interact people. They don't like to see static things anymore and the big. You know. If you ask me how we are saying this without any studies, I don't need to do studies because look anything that has video kind and you'll have video. Of course it's kind of a video experience, visual, audio visual, let's say. And you know, look any application that has video or audio visual experience, whether it's Instagram, tiktok, these kinds of things. People get hooked and I think this is where you know customer, they can think about it, or I mean businesses, they can think about it as a hooking method for their customer. So excited for you, lee, about this lunch, and I think it's already live something you can offer today, right. 

0:23:20 - Lee
Yes, yes, absolutely no. Thanks for that. I think that also summed it up quite well. So, as you rightfully mentioned, it's just the understanding and perspective that you'll have when you see this, because what you've just witnessed is an application of how we implemented it for the Royax side of it, but each and every client can have something that they would want to showcase in a different way. Therefore, you don't need to contain the perspective to just okay, it's a building and that's just it. You can look at it as, ultimately, the experience that you want to create for your clients, which you cannot generally do with a traditional website, and now you can do it with 3DX. That's great. 

0:24:11 - Mehmet
So, as we come almost to the end, lee, where people can find more about your company. 

0:24:18 - Lee
Sure, so they can certainly reach out to Royax Technologies. They can find us online. They can certainly reach out to me directly as well If they want some more information on this Lee at Royaxnet, and certainly we can post some further information in terms of contact when the show goes out. 

0:24:41 - Mehmet
Sure, they all will be in the show notes of the episode, anything that you wished. I asked you, lee, and how you'd answer it. 

0:24:50 - Lee
Sorry, just one more time there, Mehmet. 

0:24:52 - Mehmet
Is there any question that you wished that I had asked you? Yeah, any questions. 

0:24:59 - Lee
No, I think we've sufficiently covered it, and thanks so much, mehmet, for having me on the show. It's really really been great. The show has been doing tremendously well, so hats off to you, and I look forward to seeing this grow from strength to strength. 

0:25:17 - Mehmet
Thank you very much, lee. I appreciate your time today. I know, guys, after the launch you were very, very busy, but actually this is for the audience. When Lee showed to me, I said you need to be on the show. People need to know about this technology. I'm very excited about it as well. And, as usual, guys, if you have any questions or any feedback, of course the contact of Lee, how you can reach to Roy. It also will be in the show notes, as I mentioned. But if you have any feedback, don't hesitate to reach out to me. If you also want to be on the show, same as Lee was today, I guess, don't be shy, reach out to me and we will do the arrangement and I hope you enjoyed this episode. We will see you again very soon. Thank you very much and bye-bye, thanks Bye. 

Transcribed by https://hello.podium.page/?via=mehmet